Black Friday shoppers flock to stores early for doorbusters, deals.

Shop or sleep?

For die-hard shoppers, Black Friday brought light to those who gathered before sunrise for bargains. Sleep can wait.

Even though many stayed out late on Thanksgiving, they were ready to do it again early Friday morning and retailers welcomed them, hoping the crowds would bring green on a calendar-shortened shopping season.

Kohl’s and J.C. Penney opened Thanksgiving afternoon and stayed open throughout the night while other stores, including Target and Best Buy, closed for a few hours and will reopen at 7 a.m. and 8 a.m. respectively. 

Friday morning also kicks off in-store sales at stores that closed on the holiday including Lowe’s, Home Depot and Costco, which experienced issues with its website and app most of Thursday. A majority of stores open at 6 a.m.

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For years Black Friday has marked the official kickoff to the holiday shopping season and the time of year when shoppers get focused on holiday spending.

That rush of spending gave Black Friday its name, as in the time of year when retailers were “in the black.” For nearly a decade, that official kickoff has been creeping ever closer to Thanksgiving, eating into time people used to spend around the holiday table.

Shoppers may find that not all deals are created equally.

Black Friday is prime time for getting the best pricing on appliances and sporting goods when buying online, according to Adobe Analytics, an analytics software firm. Cyber Monday, which ends the holiday shopping season kickoff weekend, will offer the best online deals on TVs.

Since 2014, Black Friday has yielded its mantle as the busiest shopping day of the year to ”Super Saturday,” the last Saturday before Christmas. RetailNext, which analyzes traffic and other metrics at brick and mortar stores says that based on historical data and current trends, Super Saturday will again have the highest tally of overall sales.

However, Black Friday is expected to continue to be the most frenzied day at physical stores.